About Us
We build confidence-driven relationships.
— Connection
Building bridges
We are the bridge between the local argentine producer and the importer. Our main skill is to accompany the sustained growth of new businesses that offer differential products for a growing market.
Asia as the engine of exports
Our experience goes back to 2014 when we started learning to market our national products in China. It took us more than 3 years to make our first export in 2017.
Product diversification
Today we import and export different products from Argentina and Latin America: Wines, tobaccos, dairy products, leathers, wools and more.
Leadership
Fanny Villamayor
CEO | Co-Founder
Fanny is the first child of four siblings, he lives currently divided between its commercial office in Shanghai, China and Argentina. Believe in the daily work and the continued construction of opportunities.
Together with her partner Qixiang created the Consortium of Wineries in Height, today exporting of 7 wineries salteñas of the Calchaquíes Valleys, developing new business and a leader in the introduction of products in segments of niche or better called Premium.
Fanny is now a brand of its own. Traveler and explorer of different markets to conventional, she was able to decipher and understand how to be argentine has a value by itself. On his first trip to China, a trade mission organized by the Bank ICBC, Fanny was aided by 20 businessmen who put in 2 bottles, each one in their bags and made their first round of business for a cellar of Salta. That trip was the first export. Today the company markets wines and other products in two business models B2B AND B2C.
In full pandemic was one of the 9 women entrepreneurs that was present at the EXPO CIIA 2020 in Shanghai. Showing its wines and argentine products in the largest event that organizes China. The fair is opened by the Chinese president, Xi Jinping, and visited by 400 thousand people.
Qixiang Cao
Head of Asia | Co-Founder
Qixiang was born in Kunming, Yunnan. He is a graduate of administration in the University of Buenos Aires.
He lived in his home town until the age of 12. In 1998 he immigrated to Argentina with his family and met the culture and idiosyncrasies of argentines.
In 2014 he worked alongside Fanny Villamayor in the tobacco company Hongta Tobacco Latin America.
In 2017 they co-created the High Altitude Consortium. In 2018 they both founded the company ROYMA TRADING CO., LIMITED in Hong Kong.
In 2019 he moved to China to launch the commercial office in Shanghai.
He is currently the cultural ambassador of northern Argentina and a lover of the best wines of High Altitude.
ROYMA’S PEOPLE
Team Leaders
Maria Sofia Sanchez
Commercial Executive
JoJo
Commercial Executive
We form partnerships thinking about the future
For more than a decade we’ve been the bridge between the local argentine producer and the importer from Asia. We boost sustained business growth that offer differential products for a growing market.
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